The nation of Mexico has announced that it will be allowing dot mx (.mx) registrations to the public after a lapse of 20 years. During the late 1980’s, dot mx (.mx) was open for limited registration by some Mexican institutions; after which public registration was closed.

As with the public launch of any new domain extensions, dot mx will also have a Sunrise and Landrush period. The extension will be open for general availability from September 1st of this year. In addition, people currently holding onto .com.mx version would be able to register the exact .mx name from March, 1st.

.MX Domain Registration Schedule (2009)

• March 01 – July 31: owners of top level domain name in the five sub-extensions (.COM.MX, .NET.MX, .ORG.MX, .EDU.MX, .GOB.MX) would be able to register the exact version of the .MX extension, if available. In cases of two or more parties qualifying to register the same name, preference will be given to the party who can provide supporting evidence of possessing ownership of the name for the longest duration of time.
• August 1 – August 31: this is the transition phase whereby all requests for .mx new registration will be analyzed by the accredited registrars.
• September 1 – October 31: the .MX ccTLD will be open for general public registration on a “first come, first served” basis.

Yet another “brandable” TLD?

Dot mx certainly looks promising as far as short, memorable and brandable names are concerned. Just like dot me (ccTLD of Montenegro), dot mx will provide registrants with a chance to grab up short, premium and valuable  names during the initial registration period.

Lets Forget “type-in” traffic for a moment and then answer this question; can dot mx do something other TLDs have not been able to do so far?… dethrone dot com?

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