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Recently, toys.com was auctioned for $5.1 million dollars; domaining experts have stated that the domain could have been sold multiple times more than this value if the auction had taken place outside of the current worldwide economic recession.
Why so much?
Generic words, such as “toys”, “books”, etc are worth so much when bundled as a domain name because of its keyword value. These words are searched for multiple thousands and millions of times daily by users. This, consequently, converts in huge traffic to these domains.
The most expensive domains list and their values
1. Fund.com, $9.99 million
2. Porn.com, $9.5 million
3. Diamonds.com, $7.5 million
4. Toys.com, $5.1 million
5. Vodka.com, $3 million
6. CreditCards.com, $2.75 million
7. Computers.com, $2.1 million
8. Seniors.com, $1.8 million
9. DataRecovery.com, $1.66 million
10. Cameras.com, $1.5 million
10. Tandberg.com, $1.5 million
Now lets discuss something that has astounded domainers time and again. Billion dollar companies spend millions on TV and print ads every year but never realize the potential of investing in a generic domain name, as Toys ‘R’ Us has done with toys.com. Of course, offline adverts bring in far more business to the companies, however, a one time investment in domain names will definitely multi-fold the revenue for the company.
Your say?
Why do you think companies are hesitant to make an investment towards acquiring generic domains for their online presence?
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June 13, 2009 pm30 9:50 am
Hey, nice post, really well written. You should write more about this. I’ll definitely be subscribing.
June 15, 2009 pm30 8:11 pm
I think a couple of those domains will be an amazing investment for the future as well. Like you say, Toys’R'Us will probably make that $5.1m back pretty soon from online sales, in which case the domain will well be worth it. But the thing is that domains will (probably) never disappear, so it will be recurring income!
June 15, 2009 pm30 8:29 pm
Hi Simon, you made a valid point. Advertisements and promotions will only last a while and you need to come up with something interesting each time around. On the contrary, once you get the domain, that is yours and you can build your image around it as long as you want.
June 15, 2009 pm30 8:55 pm
These names are kind of self explanatory in terms of their valuations as any good short and crisp names related to finance, digital stuff, porn, gambling and alcohol will sell
. Wonder where things like food.com has gone which used to be hot a few years ago.
(What do you think about DollarShower?)
Ajith Edassery´s last blog ..Advantages of Blogging
June 16, 2009 pm30 10:29 am
Ajith, dollarshower seems to be a good name and in my estimation, can fetch anything around low $xxxx. But yeah, these generic dictionary names will continue to be valuable in the domaining industry.
June 18, 2009 pm30 9:35 pm
I’m genuinely surprised that porn.com is not number one on this list. I’m not even sure what the purpose of fund.com would be. Banking, I suppose?
Corey Freeman @ Outstanding Writer´s last blog ..How to Lose Blog Readers (And Your Girlfriend)
June 19, 2009 pm30 5:39 pm
I also believed that either sex.com or porn.com was the most valuable domain name before I got hold of this list. The prices are in pre-economic crisis times, by the way.
June 21, 2009 pm30 2:31 am
Great information dude. But what does that 10th one means?
TechZoomIn´s last blog ..Scan: Free WP Themes for Malicious Code..!
June 21, 2009 pm30 11:23 am
Lex, I am not sure of what Tandberg means myself. But the site has to do something with Video conferencing solutions, Telepresence etc. Maybe the domain sold for that price just because of the site contents
June 23, 2009 pm30 2:49 am
The funny thing is that these companies spend a lot of cash for the domain name, but don’t provide quality content. Then, some other site ends up stealing the traffic.
teenwebguru´s last blog ..10 Commandments For Bloggers and Webmasters
June 23, 2009 pm30 5:56 am
There are a lot of registrars that charge around $10, or free with purchase. But who has the MOST EXPENSIVE domain registration on the net? And I’m not talking about pre-registered domains.
June 25, 2009 pm30 4:13 pm
Yes I know that these kind of domain are very expensive, because of their keyword. These key word are top in net search. Thanks for list of such domain.
June 25, 2009 pm30 10:34 pm
Domain parking and selling has always been a hot business.. I will be lucky to have one such domain associated with me..
Harsh Agrawal´s last blog ..Facebook added more Privacy
July 3, 2009 pm30 7:32 pm
Whoa! Those are some good returns on a $10 investment
Btw you missed Sex.com
Farrhad A | The Marketing Park´s last blog ..One Easy Way To Stand Out In Internet Marketing Today
July 3, 2009 pm30 10:29 pm
wow, paying almost 10 million dollars for a domain is insane. If I were them, I would just bay an unregistered domain for $9.
July 11, 2009 pm30 7:27 pm
What are the top 5 most expensive domain names?please tell me.
July 29, 2009 pm30 6:12 am
The annoying thing is when you see amazing domain names that are just parked (e.g. Home.com)
Buy PSP Go´s last blog ..Sony Considered Second Analog Stick for PSP Go
September 29, 2009 pm30 5:14 pm
These all domains are popular, generic and easy to remember and it’s very expensive.